BRAND PROMOTION
GARNIER
Repositioning Garnier: Bridging Perception Gap with Strategic
Brand Touchpoints
CHALLENGE
Garnier faced a significant perception gap—despite offering premium-quality products with real benefits, consumers largely viewed it as a budget brand. The common notion that affordability equates to lower quality overshadowed the truth: Garnier’s formulations were high-grade, offered at accessible prices.The challenge was to shift this perception and establish a premium-quality image. A key brand touchpoint identified was POS (point-of-sale) materials, alongside the strategic move to reposition Garnier from grocery shelves to curated beauty and cosmetic stores.
SOLUTION:
Verve Graphics transformed the influencer kit into an interactive brand experience. Instead of a traditional gift box, we designed a premium locked presentation kit that could only be opened by solving a branded quiz. A clue scroll led influencers to discover the lock combination by learning about CeraVe's hero ingredients and skin barrier benefits.
The kit combined structural packaging, premium materials, custom graphics, and gamification to create an engaging unboxing journey that seamlessly blended education with entertainment.
OUR APPROACH
Design Horse addressed Garnier’s perception challenge by crafting POS materials rooted in product USPs—pill shapes evoking science, lime slices symbolizing Vitamin C, and bold yellow colour palette. This strategic visual language helped reposition the brand, emphasizing premium quality through design-led touchpoints at the point of sale. While developing POSM solutions, Design Horse carefully aligned with the specifications outlined in “Garnier’s 11 Golden Rules.”
TASK : As part of CeraVe's launch in India under the L'Oréal portfolio, the objective was to introduce the skincare range while building awareness through influencer marketing. The client wanted more than a conventional PR package, they needed an engaging influencer kit that would encourage product discovery, generate authentic social media content, and communicate CeraVe's science-backed credentials, including its three essential ceramides and dermatologist-developed formulations.
The "Guess & Unlock" experience encouraged influencers to create authentic reels and unboxing videos rather than standard product showcases. The activation increased engagement, highlighted the complete CeraVe range, and reinforced the brand's scientific positioning through memorable, shareable content.
IMPACT:
The influencer kit successfully transformed product gifting into a brand activation. By combining premium packaging with an interactive experience, Verve Graphics Creative created a memorable touchpoint that increased influencer participation, amplified social media visibility, and educated consumers about CeraVe's skincare expertise. The result was a distinctive launch activation that strengthened brand awareness while turning every unboxing into compelling digital content.