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VERVE GRAPHICS

PACKAGING DESIGN

DeROMA

Packaging: De ROMA’s Most Impactful Brand Touchpoint

In the F&B and snacks category, packaging plays a critical role, it acts as the last-mile push. In De ROMA’s brand strategy, Verve Graphics Branding Agency emphasized the importance of strong packaging design and consistent brand language to build clear visual perception among prospective consumers.

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Visual breakdown of De ROMA Gelato d’Italia’s Pineapple Basil pack
Visual breakdown of De ROMA Gelato d’Italia’s Pineapple Basil packaging design
Top-view image of multiple De ROMA Gelato d’Italia Pineapple Basil tubs arranged in a seamless pattern.
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Verve Graphics meticulously developed all the necessary visual elements and prepared clear usage guidelines for packaging and future design extensions. These guidelines are an essential tool for building a robust brand.

A well-thought-out packaging design strategy forms the bedrock of a successful and consistent brand visual language across all touchpoints.

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