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BRAND IDENTITY

DeROMA

Embedding the brand concept into the identity

De ROMA’s identity reflects the core concept “slow is godly” by elongating the letter ‘O’ in its typography. This subtle yet powerful intervention captures slowness, embedding brand essence while creating a distinctive and memorable visual identity.

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Visual guide on why eating gelato slowly enhances flavor, enjoyment, and satisfaction through science and psychology
'Slow is Godly' concept promoting mindful gelato enjoyment and sensory richness
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Creating a robust identity is just one part of building a successful brand. However, developing a well-structured Brand Guideline is crucial to ensure consistent and correct brand representation across all media and platforms.

Verve Graphics Branding Agency has provided a comprehensive Brand Guideline Manual to help all brand stakeholders adhere to the brand. As a best practice, we also provide a ‘Brand Book’ with all essential guidelines, from logo usage to visual narrative elements.

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